You are required to develop an initial research plan. You can write an initial research plan for the topic you want to write your Graduation Assignment on, or you can choose from any ONE of the topics presented below: Customer/Guest Loyalty

Assignment

You are required to develop an initial research plan. You can write an initial research plan for the topic you want to write your Graduation Assignment on, or you can choose from any ONE of the topics presented below:

• Customer/Guest Loyalty
• Artificial Intelligence
• Corporate social responsibility
• Entrepreneurship

Ensure you to align the selected topic with your specialization (Pathway) and/or industry of your choice. However, the fundamental concepts and theories learned in this course apply to all topics.

You are to formulate and clarify the research topic and come up with an initial research plan that covers the following topics.

1. Introduction

1.1. The area of interest and the broader context of the problem/issue of your research

1.2. Problem statement, specifying the topic that you want to address in your research within that broader context

1.3. Main research Objective(s)

1.4. Main research Question(s)

1.4.1. Research Sub-questions

1.5. Significance of the research

2. Literature Review:

Find 3-5 articles from academic papers on your topic and briefly discuss the relevance of these articles for your research and the constructs/key terms in your RO/RQ’s:

• Give a summary of the article
• Discuss strengths and weaknesses
• Discuss why and how this article is relevant for your research.

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Type 2 Examination
Wittenborg University of Applied Sciences
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3. Research Methodology and Methods

3.1. Research Methodological choices and justification for this decision

3.2. Research Design and justification for the decisions

3.3. Populations, Sampling and Data Collection techniques and procedures and justification for these choices

3.4. Analysis plan

3.5. Ethical Considerations

3.6. Limitations of the research

References

Appendices

Evaluation:

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