PART A- Business Report (3000 words)   In the role of a Management Consultant, you are invited by the CEO of Samsung Electronics to their  headquarters. They have secured permission from Samsun

2. Assessment Brief 

This module is assessed through one graded element worth 100%. You must achieve at least 50% to  pass this module.  

  

PART A – BUSINESS REPORT 

In the role of a Management Consultant, you are invited by the CEO of Samsung Electronics to their  headquarters. They have secured permission from Samsung Electronics Board of Directors (BoD) to  review and upgrade their global strategies in Europe, Africa, the Middle East and Asia. In view of this  background, you are required to undertake a strategy upgrade of Samsung Electronics and provide a  business REPORT to the CEO on further growth opportunities and sustainability of this growth into  Europe, Africa, the Middle East, and Asia using the techniques and concepts covered in the module. 

PART B – POWERPOINT PRESENTATION  

In the role of a Management Consultant, you are required to design a short PowerPoint Presentation  to the CEO of Samsung Electronics on how they can sustain their growth and profitability in the  contemporary business environment. The models of Sustainability discussed on the module will be  used. 

This link provides information on Samsung Electronics: 

IN ADDITION, STUDENTS ARE EXPECTED TO CONDUCT THEIR OWN INDEPENDENT RESEARCH ON THIS COMPANY. 

SAMSUNG ELECTRONICS MANAGEMENT CONSULTANCY REPORT 

PART A- Business Report (3000 words)  

In the role of a Management Consultant, you are invited by the CEO of Samsung Electronics to their  headquarters. They have secured permission from Samsung Electronics’ Board of Directors (BoD) to  review and upgrade their global strategies in Europe, Africa, the Middle East and Asia. In view of this  background, you are required to undertake a strategy upgrade of Samsung Electronics and provide a  

business REPORT to the CEO on further growth opportunities and sustainability of this growth into  Europe, Africa, the Middle East, and Asia using the techniques and concepts covered in the module. 

Task 1. You are required to conduct an internal and external environmental analysis and then  mention two sustainable competitive advantages to develop and support Samsung Electronics’ global strategy. (LO1). 

Task 2. Based on your analysis in Task 1, suggest either possible entry strategies for new markets or ways to improve existing strategies. (LO2). 

Task 3. Using the strategies suggested in task 2, evaluate how Samsung Electronics can implement  the strategies to support its global supply chain. (LO3).  

Guidelines

Guidelines for Task 1.

• For a pass, at least the MACRO Environment, the Industry Environment, and the internal  Environment should be analysed. For the industry environment, a few sentences can be  used to explore the forces making sure they are referenced using journals and other credible  platforms like Statista, McKinsey and Mintel.  

• Some threats and opportunities can be identified in the analysis of the MACRO  environmental analysis. 

• At most two (2) competitive advantages should be identified from the internal analysis and  an application of how they can be developed and maintained (sustained) will be rewarded. 

• Note that you cannot use SWOT analysis as the CEO needs a detailed and thorough  understanding of each part of the business environment. One model can be used for each  part of the environment analysis identified above.  

• Support your arguments with academic literature and references to other similar real  companies.  

• To achieve a merit or distinction, you will be expected to demonstrate some critical  evaluation of the environmental issues found in the research. 

• An analysis of the motives of globalisation in relation to the organisation using a Model, for  example YIP’s industry globalisation drivers is important.  

• Analyse two (2) Strategic Option(s) for Internationalisation as a theoretical foundation to  assist in deciding which three (3) Entry Strategies will support the organisation. 

• Apply and evaluate three (3) Entry Strategies the organisation can use in entering the Global  Environment using appropriate models and based on the Strategic Options you identified.  The application of these theories to the global environment and the organisation will attract  high marks. 

• The application and originality shown in exploring the Strategic Option(s) and Entry  Strategies logically and in detail is needed to attain a merit or distinction.

 • Support your arguments with academic literature and references to other similar real  companies. 

Guidelines for Task 3 

• An application of the models for the Supply Chain in relation to the global environment and  the organisation is required. The use of models and their applications will be rewarded.

• The application of the models should show originality, creativity, and logic to attain a merit  

or distinction. An extensive use of models/theories or dwelling on theories or a description  of models will not attain high marks. 

• You are required to use a model, such as the BCG Matrix or Porter’s 3 Essential Tests, to  analyse how the organisation can increase profitability.  

• An ability to creatively apply the models to show how the organisation can use them to  increase profitability will be rewarded.  

• Support your arguments with academic literature and references to other similar real  companies.

 

Presentation and Structure 

Word count: 3000 words 

Your report structure should include the following sections: 

Cover page (University cover sheet) 

Table of Contents 

List of Abbreviations (if appropriate) 

Introduction 

Task 1 – The External and Internal Environment 

Task 2 – Strategy in the Global Environment 

Task 3 – Corporate Strategy 

Concluding remarks 

References 

Appendix (The last one should be the PowerPoint Presentation)

 

Word count – only applies to the main body (shown in bold); i.e., cover page, table of content, list of  abbreviations, references, assessment self-evaluation and appendix are not part of the 3000-word count. 

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