For this assignment focus on areas of business where technology is a key driver of change and an important source of competitive advantage. Your selected company can be from either an emerging or established industry.
Identify a company that has successfully leveraged innovation to gain a competitive advantage. Detail the industry specifics, like market saturation and emergency or established. Analyze the specific determinants that contributed to the profitability of their innovation. How did the company strategically position itself to maximize the benefits of their innovative products or services? Identify the reasons why this company is able to or not able to maintain competitive advantage?
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