BUS FPX 2007 Assessment 4 Business Strategy and Decision Making

BUS FPX 2007 Assessment 4 Business Strategy and Decision Making

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Capella university

BUS-FPX2007 Introduction to Business Perspectives

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Date

Introduction

This paper provides an analytical overview of Schneider Electric’s mission and vision statements and how these foundational elements influence the company’s overall strategic direction. The discussion also evaluates the organization’s structure, which has been designed to sustain its competitive edge within the global electrical industry. Additionally, the study reviews Schneider Electric’s Code of Ethics, emphasizing the core principles that guide its ethical behavior. Two functional areas critical to the company’s continued growth are explored, followed by strategies for building an ideal cross-functional team responsible for updating the mission statement while integrating ethical principles and critical thinking. Collectively, this analysis highlights the key factors that drive Schneider Electric’s sustained impact and leadership within the industry.

Mission and Vision

Many successful organizations establish their mission and vision statements early in their formation. Although the terms “mission” and “vision” are often used interchangeably, they serve distinct purposes. A mission statement defines the current purpose of the company—why it exists—whereas a vision statement outlines its long-term aspirations and future goals.

Schneider Electric, founded in 1836, has undergone significant transformation and global expansion over nearly two centuries (Schneider Electric, 2025). The company’s mission statement is “to be the trusted partner in sustainability and efficiency,” while its vision statement reads “to be the leading provider of IT Infrastructure Solutions and Services” (Schneider Electric, 2025).

These statements illustrate the company’s dual focus: maintaining trust through sustainable practices and efficiency, and striving toward becoming an industry leader in IT infrastructure.

Statement Type	Schneider Electric’s Statement (2025)	Purpose
Mission Statement	“To be the trusted partner in sustainability and efficiency.”	Defines the company’s purpose and ethical commitment.
Vision Statement	“To be the leading provider of IT Infrastructure Solutions and Services.”	Expresses the company’s long-term goals and aspirations.

Ideal Organizational Structure

Schneider Electric is a global technology leader with over 130,000 employees serving more than 108 countries (Schneider, 2025). The company provides advanced expertise in electrification, automation, and digitalization, enabling the development of smart industries, resilient infrastructure, and intelligent buildings (Schneider, 2025).

For an organization of this magnitude, a process-based organizational structure is the most effective. This structure emphasizes teamwork and collaboration among diverse departments and operational units. It enables improved workflow efficiency, promotes innovation, and allows the organization to adapt more rapidly to changing market dynamics (HubSpot, 2025).

Code of Ethics

Schneider Electric’s Code of Ethics serves as the foundation for its moral and professional behavior. The company upholds two principal ethical approaches: integrity and compliance.

The integrity approach is based on aligning actions with the organization’s core mission, values, and principles (Geisler, 2021). Employees are selected and empowered based on trust, minimizing the need for excessive oversight. In contrast, the compliance approach ensures adherence to clearly defined rules and regulations, maintaining fairness and objectivity across the organization.

“The best ethical cultures do more than enforce awareness of and obedience to rules. They connect ethical conduct to their guiding principles and purpose as an organization.”
(Geisler, 2021)

Ethical Principle	Description	Key Benefit
Integrity Approach	Guided by company mission, purpose, and values.	Builds trust and reduces need for oversight.
Compliance Approach	Relies on legal definitions and structured regulations.	Ensures fairness and removes subjectivity.

First Key Functional Area: Marketing

Question: What ethical principles should an organization consider during day-to-day operations?

Organizations should uphold ethical values such as fairness, accountability, respect, transparency, and trust when conducting daily operations. For Schneider Electric, marketing serves as one of the most essential functional areas supporting growth and competitiveness. Ethical marketing builds customer trust, strengthens brand reputation, and reinforces sustainability-driven communication (BellaVista, 2015).

With over 138,000 employees operating across multiple regions, Schneider Electric’s marketing strategy must adapt to varied audiences, including OEMs and executive-level clients (Latterly, 2025). Clear ethical guidelines ensure consistency in messaging, while critical thinking helps align marketing efforts with the company’s overall mission and vision (Waseem, n.d.).

Second Key Functional Area: Production

The production process represents the backbone of Schneider Electric’s operations. Without effective production, marketing and sales functions cannot achieve their objectives. The company benefits from using a co-production approach, which emphasizes shared responsibility and inclusivity.

Key principles of co-production include shared power, respect for diverse skills, valuing lived experiences, and ensuring equitable benefits for all stakeholders (Albert et al., 2023).

Co-Production Principle	Description
Shared Power	Decision-making authority is distributed among team members.
Respect for Experience	Recognizes and values varied perspectives and lived experiences.
Mutual Benefits	Ensures all stakeholders gain from collaborative processes.

Critical thinking enhances the production process by improving problem-solving, communication, risk management, and innovation. It allows Schneider Electric to make well-informed decisions, fostering organizational agility and sustainable growth.

Building the Ideal Team for Mission Statement Revision

Creating a revised mission statement requires collaboration among a cross-functional team. While diverse viewpoints may lead to initial conflict, they also encourage creativity and reduce bias (Skripak et al., 2018). Cross-functional collaboration strengthens understanding between departments, leading to improved alignment with company goals.

Essential skills for successful teamwork include communication, trust, and open-mindedness (Lepsinger, 2018). Building trust among geographically dispersed team members can be challenging, but it is essential for productivity and innovation. According to Seddon (n.d.), effective teams share accountability, require interdependence, and possess decision-making authority.

When revising the mission statement, ethical reflection and critical thinking are vital. The new statement must remain clear, relevant, and aligned with the organization’s vision and values (Marques, n.d.; Geisler, 2021). Critical thinking helps clarify purpose, enhance communication, and ensure stakeholder inclusion.

Conclusion

In conclusion, Schneider Electric’s mission and vision statements play a crucial role in shaping its strategic and ethical direction. The company’s process-based structure enables efficient collaboration and adaptability, while its Code of Ethics ensures that integrity and compliance remain at the forefront of operations. Marketing and production serve as two vital functional areas sustaining Schneider Electric’s growth. Finally, assembling a diverse, cross-functional team to refine the mission statement—with an emphasis on ethical reasoning and critical thinking—reinforces the company’s long-term success and industry leadership.

References

Albert, A., Haklay, M., Islam, S., & McEachon, R. (2023). Nothing about us without us: A co-production strategy for communities, researchers and stakeholders. Health of Medicine, 836–846. https://doi.org/10.1111/hex13709

BellaVista Promotions. (2015, June 29). BellaVista Promotions reveals why marketing is so important. https://bellavistapromotions.co.uk/

Geisler, J. (2021). Think beyond “compliance”: Why leaders should work to implement a culture of ethics. Healthcare Financial Management, 75(5), 44–45.

HubSpot. (2025). How to structure a marketing dream team, according to HubSpot marketers. https://blog.hubspot.com/marketing/team-structure-diagrams

Latterly. (2025). Schneider Electric Marketing Strategy 2025: A Case Study.

Lepsinger, R. (2018). Better together: Building effective cross-functional teams. Industrial Management, 60(5), 26–30.

Marques, J. (n.d.). Ethics and moral conduct in organizational behavior.

Schneider Electric. (2025). Schneider Electric history. https://www.se.com/us/en/about-us/company-profile/history/schneider-electric-history.jsp

Schneider Electric. (2025, March 25). Schneider Electric plans to invest over $700 million in the U.S., supporting energy & AI sectors and job growth.

Seddon, R. (n.d.). Principles for building effective teams.

BUS FPX 2007 Assessment 4 Business Strategy and Decision Making

Skripak, S. J., Cortes, A., & Walz, A. (2018). Fundamentals of business (2nd ed.). VT Publishing.

Waseem, A. (n.d.). Ethical guidelines and values in organizational decision-making.

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