BUS FPX 2007 Assessment 3 Business Ethics and Social Responsibility

BUS FPX 2007 Assessment 3 Business Ethics and Social Responsibility

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Capella University

BUS-FPX2007 Introduction to Business Perspectives

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Introduction

Did you know that Schneider Electric has twice been recognized as the world’s most sustainable company? This recognition stems from its exceptional marketing and production strategies, which consistently position it as a leader in the global technology industry. For 2024, Schneider Electric has designed a comprehensive marketing strategy aimed at engaging key stakeholders, including Original Equipment Manufacturers (OEMs) and senior managers in the industrial automation sector (Sheridan, 2025).

Beyond marketing, production plays a crucial role in the company’s ongoing success. Schneider Electric plans to invest over $700 million in its U.S. operations through 2027, reinforcing its commitment to innovation and sustainable growth (Schneider Electric, 2025).

First Key Functional Area: Marketing and Ethics

Ethical principles form the foundation of any successful organization. These principles include values, fairness, accountability, respect, transparency, and the promotion of trust among colleagues, clients, and stakeholders. In today’s competitive business environment, companies must establish strong ethical standards grounded in accountability and sustainability to ensure long-term success.

Marketing plays a critical role in business growth by enhancing brand awareness, improving company image, and maintaining the balance of supply and demand—all of which help a company to thrive (BellaVista, 2015). For Schneider Electric, understanding and applying effective marketing strategies are essential for daily operations, customer engagement, and relationship building.

With a workforce exceeding 138,000 employees across multiple countries, Schneider Electric recognizes the need for tailored communication that resonates with diverse audiences, particularly OEMs and senior managers (Latterly, 2025). This tailored approach ensures inclusivity and relevance across its global reach.

Critical Thinking in Marketing Ethics

Critical thinking questions are fundamental in driving organizational success. Clearly defined values and ethical guidelines set behavioral expectations, helping employees maintain integrity and unity in ethical practices (Waseem, n.d.). The application of critical thinking ensures that decisions align with the organization’s mission while addressing complex ethical challenges effectively.

Ethical Principles	Description	Business Application
Accountability	Taking responsibility for actions and decisions	Builds trust and integrity with stakeholders
Fairness	Ensuring equitable treatment and transparency	Promotes positive company culture
Respect	Valuing diversity and individual contributions	Enhances teamwork and inclusivity
Sustainability	Balancing growth with environmental responsibility	Strengthens brand image and long-term success

Second Key Functional Area: Production and Co-Production

The production process serves as the backbone of any business. Without a viable product, marketing efforts would fail, ultimately leading to a company’s downfall. To optimize production, Schneider Electric embraces co-production, a collaborative method that maximizes team potential and operational efficiency.

According to Albert (2023), the core principles of co-production include:

Principle	Description
Shared Power	Decision-making authority is distributed among all participants.
Inclusive Perspectives	Diverse viewpoints and skills are valued.
Respect for Lived Experience	Individuals’ experiences are recognized and integrated.
Mutual Benefits	All parties involved gain value from the process.
Community Engagement	Organizations actively reach out rather than expecting communities to approach them.

This method fosters collaboration, innovation, and inclusivity, ensuring that every stakeholder contributes meaningfully to production goals.

Critical Thinking in Production

Critical thinking is a key driver of organizational success. It enhances problem-solving, risk management, communication, and decision-making. By encouraging employees to analyze challenges deeply and explore multiple perspectives, organizations gain insights that inform strategic decisions and promote adaptability. Ultimately, critical thinking transforms information into insight and insight into action, sustaining growth and competitiveness.

Conclusion

In conclusion, marketing and production form the foundation of Schneider Electric’s success, serving as the essential link between the company and its stakeholders. These functional areas ensure that products meet market demands while effectively communicating the organization’s mission and values. The coordination between marketing and production fosters trust, drives sustainable growth, and maintains Schneider Electric’s position as a global leader in innovation and sustainability.

References

Albert, A., Haklay, M., Islam, S., & McEachon, R. (2023). Nothing about us without us: A co-production strategy for communities, researchers and stakeholders. Health of Medicine, 836–846. https://doi.org/10.1111/hex13709

BellaVista Promotions. (2015, June 29). BellaVista Promotions reveals why marketing is so important. Bellavistapromotions.co.uk/

Schneider Electric. (2025, March 25). Schneider Electric plans to invest over $700 million in the U.S., supporting energy & AI sectors and job growth. www.se.com

Sheridan, N. (2025). Schneider Electric Marketing Strategy 2025: A case study. Latterly.org