BMA5100 Module Title: The Marketing Business Assignment: S2. Group Marketing Report (60%) Words: 4000 words (equivalent) The Basics  Work in groups of 4 (other sized groups must be approved by the module leader)

Module Code: BMA5100

Module Title: The Marketing Business

Assignment: S2. Group Marketing Report (60%)

Words: 4000 words (equivalent)

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The Basics 

• Work in groups of 4 (other sized groups must be approved by the module leader)
• Select your group’s brand from individual pitch proposals
• Research and develop marketing strategies for growth of your selected brand
• Make it compelling

The Brief

You are required to work in your groups to research and develop appropriate marketing strategies for growth of a brand. The project has 3 phases:

1. Select your Brand

Your first task as a group is to select your brand. This will be the outcome of the individual pitch proposal process. You will evaluate each other’s proposals and select the most compelling case to work on together in this group project. How you choose to do this is up to you as a team, however you will receive guidance from your tutor in the evaluation process.

2. Research and Strategy Development

You will undertake market research on your brand amongst its target consumers to inform your marketing strategy decisions. You are aiming to discover some key insights about the target consumers’ buying behaviour and their relationship with your brand. You will design a research study, carry out the research and analyse your findings.

You will then develop appropriate marketing strategies that can be clearly justified by your research findings. You should consider all aspects of the marketing framework(s) when developing your strategies, all of which when combined underpin your programme for brand growth.

3. Write-up and Submission

• Every student must submit a copy of their Group Marketing Report (4000 words) via Turnitin on VLE.
• The report must be submitted as a Word Document
• It must be 4000 words (+/- 10%)
• Use Harvard referencing style. You can find more guidance about referencing here
• You must include a reference list at the end of the report.

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