Arts Marketing and Audience Development Assessment 2 Case Study | SMU Singapore

Case Study

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Draft a 2,000-word Marketing Plan based on the Scenario Provided .(refer to case study)

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Using the template given , address the following points in your plan:

• Provide background information, including any marketing challenges
• Conduct competitive and environmental analysis
• Identify the main target audience and analyse consumer behaviour
• Set objectives for marketing plan
• Define your marketing strategies
• Detailing marketing tactics-how will you achieve the plan’s objectives ?
• Explain the main message of the marketing communications plan
• What is your promotional mix and how is it integrated (IMC)?
• Propose a resonable budget (refer to budget template) with a brief breakdown
• How will you measure the success of the marketing plan?

Format of marketing plan

The marketing plan must be typed written and formatted based on industry standards. The document should have an all-round margin of one inch. It should be justified to the left and paginated on the top right of each page.

Font :Calibri

Font size:11

Word count  clearly stated on last page.

Referencing

APA referencing style, including accurate documentation of references.

No plagiarism.

NOTE : please make the marketing plan straightforward and easy to understand. Refrain from AI. Thank you.

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