A primary responsibility of the City of Gainesville government is to ensure the safety and health of all users of the transportation system. The City Commission adopted a Vision Zero Policy

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1) Select a pilot area: pick one Gainesville road segment/crossing and consider adjacent land uses (residence, campus, shopping stores) and parking areas. 2) Identify stakeholders: list them in a map or a table (name/org, role, why they matter). 3) Draw two charts: ‘Influence–Importance Matrix’ and ‘Power–Interest Grid’ for the stakeholder involved. 4) Workshop invite plan: You have a small budget which can just involve 10-15 people to join the engagement workshop, please name which stakeholder seats you’ll invite and how many per seat? (e.g., City DOT – 2 personal, one is senior project manager, one is an expert in traffic). Please give a reason as well.
A primary responsibility of the City of Gainesville government is to ensure the safety and health of all users of the transportation system. The City Commission adopted a Vision Zero Policy in 2018 with the goal of eliminating traffic deaths and serious injuries in the City of Gainesville by 2040. The basic Vision Zero approach is data-driven and integrates education, equity, engineering, evaluation, encouragement and road user compliance into a comprehensive strategy. In recent work, the City of Gainesville has recognized the value of stakeholder collaboration and public participation. As the lead consultant to the City of Gainesville Department of Transportation, you will conduct a participatory street-safety design for one pilot area near the UF campus (check these Implemented projects Links to an external site.). To prepare for co-design workshops, you will perform a stakeholder analysis to identify all relevant stakeholders, analyze their interests, power, importance, and influence; and select and invite a balanced group to the engagement workshop. You are staring with reading the information and previous cases from this website Links to an external site., and wonder where is the next pilot area? You want to search more information about who are related stakeholders: Government : City Department of Transportation, Gainesville Police Department…what else? Education: University of Florida…what else? Builder: …what else? Users: residents in the neighborhood, cyclists… what else? Your Task: 1) Select a pilot area: pick one Gainesville road segment/crossing and consider adjacent land uses (residence, campus, shopping stores) and parking areas. 2) Identify stakeholders: list them in a map or a table (name/org, role, why they matter). 3) Draw two charts: ‘Influence–Importance Matrix’ and ‘Power–Interest Grid’ for the stakeholder involved. 4) Workshop invite plan: You have a small budget which can just involve 10-15 people to join the engagement workshop, please name which stakeholder seats you’ll invite and how many per seat? (e.g., City DOT – 2 personal, one is senior project manager, one is an expert in traffic). Please give a reason as well. Draw the charts: How to Make a Stakeholder Map in Excel | Impact Over Influence | Change Management ToolsLinks to an external site. How to Make a Prioritization Matrix in Excel (Colored Quadrants)Links to an external site. Template in Figma: https://www.figma.com/community/file/1245133292860058699Links to an external site. Template in Canva: https://www.canva.com/graphs/stakeholder-maps/Links to an external site. Useful link: Traffic Crashes by Districts in Gainesville : https://experience.arcgis.com/experience/a6241a5bccc6409a8a985c5fa62d64c7#data_s=id%3Awidget_110_ouput%3A0 Florida traffic safety dashboard: https://signal4analytics.com/ Vision Zero Action: https://www.gainesvillefl.gov/files/assets/public/v/1/transportation/images/photos-vision-zero/gnvvz_actionplan_2024-2028.pdf Stakeholder Matrix: https://netzerocities.app/_content/files/641dd1e775d4c/14_stakeholder_map_and_matrix.pdf How to submit 1) Put your answer to above 4 tasks into one maximum 10-page slide deck. For each page in your slide deck, please write 2-3 sentences about the idea/results/table/figures if any. 2) Submit your matrix files (excel files if you used or links of Figma/Canva if you used)

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