Business Marketing Assignment: Showcasing Fresco Pizza Hub’s Competitive Advantage over MegaSlice Pizza

Business Marketing Assignment Task

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You have hired as a consultant by a small pizza company (create a name for this small pizza company).

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They want your help to design a study to collect and summarise appropriate data that might be used in a marketing advertisement.

They want to hightlight a strenght of their small pizza company as compared to their man competitor pizza company (create a name for this competitor). you are asked to prepare a memorandum to the small pizza company CEO describing how they might conduct such a study.

Your memo should include :

(1) the proposed research question,

(2) the variable(s) that would be recorded (what you would measure and how you would measure it) and

(3) how would you sammarise the date (which graphical and/or numerical summaries you would report.

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